From Excel Chaos to a Unified ERP Ecosystem

Our client was managing procurement, shipments, inventory, approvals, and finance across multiple spreadsheets, emails, and disconnected tools. As operations scaled, manual processes started slowing down decision-making, increasing operational overhead, and creating visibility gaps between departments.
Industry
Premium baby strollers
Region
Global
Duration
40 weeks · 20+ sprints
Team
9 specialists
business operations managed across spreadsheets and disconnected toolsunified custom ERP platform connecting logistics, inventory, finance, and approvals

Wetelo architected and developed a custom ERP platform that connected logistics, inventory, finance, procurement, and operational workflows into one centralized ecosystem.

ERP developmentBusiness automationSupply chain managementInventory managementFinance & accountingWorkflow automationAI-powered automation

A global premium baby stroller brand with one of the world's most intricate supply chains

Our client, a global premium baby stroller brand, operates in a highly complex supply chain environment involving multiple factories, warehouse operations, supplier procurement, shipment coordination, inventory forecasting, and invoice and payment management.

Before ERP implementation, most processes depended on spreadsheets, email approvals, and disconnected systems — which made scaling increasingly difficult.
Operates across
01Multiple factories
02Warehouse operations
03Supplier procurement
04Shipment coordination
05Inventory forecasting
06Invoice & payment management

The bottlenecks that surfaced as the business scaled

Click to expand. Each one represents real money — and real lost decisions — every week.

No real-time data visibility
Inventory updates had to be manually imported from warehouses and suppliers.
Outdated stock dataShipment delaysInaccurate sales planning
Financial approvals were manual
Payment requests and invoice approvals were handled through emails and chats.
Slow approvalsPoor auditabilityIncreased financial risk
No change history
There was no visibility into who changed what and when.
Difficult troubleshootingLow trust in operational data

Pre-development discovery

Our goal was not simply to digitize workflows — but to redesign operational processes for scale.

Process mapping

  • Procurement workflows
  • Shipment creation flows
  • Stock updates
  • Invoice lifecycle
  • Approval chains
  • Payment dependencies

Stakeholder workshops

  • Operations managers
  • Finance teams
  • Procurement specialists
  • Management

MVP prioritization

  • Highest operational friction first
  • Value-vs-effort scoring
  • Automation roadmap
Product architecture
User roles & permissions matrix
Feature prioritization matrix
Process automation roadmap

20+ sprints. Modules went live as soon as they shipped

Iterative delivery let business teams start using modules early while the platform kept evolving.

17
modules
shipped across 4 phases
Iterative delivery let business teams start using modules early while the platform kept evolving.
1

Core infrastructure

Weeks 1-4
AuthenticationUser managementRole-based access (RBAC)Audit logs
2

Operational workflows

Weeks 5-12
ProductsFactoriesWarehousesShipmentsOrder requests
3

Logistics intelligence

Weeks 13-20
Shipping plansRemains engineQuality control trackingNotifications
4

Financial automation

Weeks 21-40
Cashflow forecastingPayment requestsApprovalsInvoice lifecycle

Key Features Delivered in MVP

This MVP focused on eliminating repetitive operational work and improving visibility

  • Centralized ERP Platform

    All operations, inventory, finance, and approvals in one unified system with role-based access.

  • End-to-End Process Automation

    Automated workflows for procurement, shipments, approvals, inventory and financial operations.

  • Real-Time Visibility and Analytics

    Live dashboards and reports provide up-to-date insights for faster and smarter decisions.

  • Inventory & Stock Intelligence

    Real-time stock updates, remains calculation, and forecasting for accurate inventory planning.

  • Financial Management & Cash Flow

    Cash flow forecasting, payment requests, contracts and invoice management in one place.

  • Security & Compliance

    Role-based access, approval workflows, and audit logs ensure data security and full accountability.

Business Outcome

The custom ERP platform delivered measurable impact across operations, finance, and decision-making

60%

Reduction in manual operations

40%

Faster shipment planning

50%

Faster approval processes

90%

Fewer manual stock reconciliation tasks

70%

Faster access to operational data

100%

Real-time financial visibility

The result: a centralized ERP ecosystem that eliminated data silos, automated manual work, and enabled the client to operate faster, smarter, and with greater confidence.

Wetelo helped us build a scalable ERP ecosystem that standardized workflows, made them smoother and easier, and gave management real-time operational control.
Roman Kushnir
CFO, Product Owner

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