How To Get A Custom API Integration

Implementing a custom API integration (it’s an acronym for Application Programming Interface) is a great way to expand online presence and drive traffic to a website. Many entrepreneurs are looking for such opportunities. Today we want to acquaint you with the information that helps you understand if this step is relevant to your goals.

We’ll answer the following questions:

  • Why this process is vital for a business
  • How it will benefit you
  • How to find the right contractor

Sounds interesting? Then let’s get this guide started.

What is an Application Programming Interface Integration?

API is a set of programming instructions that allow third-party software to interact with another application. Companies often use it to connect their apps with other programs. API allows users of the first application to access functionality and data in the second one without learning how to use its interface.

An API Integration can help your business to connect with other businesses, automate tasks, and collect data. In addition, it can help you build relationships with new partners and customers.

Why Use a Custom API Integration?

Application Programming Interface integrations can be a powerful tool for boosting your project. They can also help entrepreneurs create new products/services and increase customer engagement. Thus, a custom API integration can have a massive impact on your business. There are many different types of them, so make sure that you find the right one for your needs.

How to Choose the Right Company for a Custom API Integration?

Step 1. Gather Information About the Providers

Firstly, it is crucial to gather as much information about the API integration companies as possible. This list includes their name, website, contact information, and other relevant information. It is also useful to know what APIs the company offers and the available customization level.

Step 2. Identify the Needs of Your Business

When identifying the needs of your business, be sure to consider how you want it to process data. API integration is closely related to data processing methods because it allows for data sharing between different applications. This can be done through APIs, which ensure the exchange of data in a standardized manner.

By dealing with API integrations, developers can access a large pool of data that serves a purpose in their projects. Additionally, developers can also automate certain processes by using an API, making the latter more efficient and faster.

For example, API integration is advantageous if you want more control over how the data is used or if you need extra features. It also makes it more accessible for other departments to work together since they can use the API to get information from different parts of the business quickly and easily.

Step 3. Evaluate the Companies Based on These Needs

Now you need to choose the company with the capabilities and experience required for your business. To help you with this evaluation process, consider the following questions:

  • How experienced are the team members with a custom API integration?
  • What experience do they have working with third-party platforms?
  • Do they have a track record of completing successful projects?
  • What type of support do they offer?

Step 4. Select a Provider Based on Your Needs

When you have determined the type of integration you need, it is time to find a contractor. Many providers are available, so it is essential to select one that meets your specific needs. Before making a decision, we recommend you read reviews about them. There are also a few more factors to consider when choosing a contractor:

  • Cost. It is crucial to find a provider that offers affordable rates.

Earlier, we talked about why Ukrainian developers are the best quality/price option.

  • Functionality. Once again, make sure the contractor is capable of delivering the functionality you need for your project.
  • Support. Ensure the provider has adequate customer support so you can get assistance when needed.

The Custom API Integration Process

You can find many options to integrate with external APIs. However, the custom integration is special because it allows businesses to connect with their favorite APIs. Plus, it could be performed with a tailored approach. Entrepreneurs can get the integration they need to develop their brainchild and improve their productivity through this procedure.

Example of the Custom API Integration Process

As an example of API integration, we can refer to one of the projects that our specialists worked on for three years. Its goal was to automate work with overdue invoices. One of the main parts was the integration of the developed service with third-party services (Xero and Quickbook) for processing bills and other accounting documents.

The task was to organize a procedure that would allow receiving invoices from Xero and Quickbook every day. These documents were then recorded to the service database of our client's project.

The system contained the API's call functionality in the lambda functions. It's Amazon's technology. The customer set these requirements so that they could increase the scalability in case of high traffic.


Implementing a custom API integration can be a great way to boost your business. It is important to choose the right provider and process. Wetelo has extensive experience in this field. Our company offers quality service and adapts to each client's unique requirements.

If you have any additional questions, we will be glad to answer them. So feel free to get in touch with us. Have a nice day.

Since we’re both serious about your business, let’s make it official.

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