How To Build A Startup In 7 Steps

Do you want to discover how to build a startup? Great! We recommend you start your journey by reading this article. It will give you all the tips and advice you need in the beginning.

Step 1. Choose A Niche

The first step in any startup building is to choose a niche. There are many factors to consider, but the most important is figuring out what problems or challenges that you can solve people are facing. Once you have the answer, it's time to start thinking about how you can help your future users.

Startups often go into an uphill battle when trying to find their niche, as there are countless opportunities, and not every problem is suited for a startup. However, narrowing down your search based on your potential customers' challenges can be incredibly useful in achieving success.

Step 2. Research Your Competitors

When you've identified a possible niche, the next stage is to research the market and figure out how big it is. This information will help you determine how much money and time will be needed to invest to be on the crest of a wave.

To understand how to build a startup from scratch, it is essential to know and compete with your current and potential rivals. One way to do so is by conducting competitor research. This can be done by reading industry blogs, attending relevant events, or talking to individuals in the industry. By understanding your rivals, you can develop effective strategies for marketing and compete against them.

For example, by examining their business models, customer bases, and technological advances, you can better determine what needs to be addressed for your startup to succeed. Additionally, conducting market research can help you identify potential partners and sponsors. Finally, you can create a roadmap for success when you get the result of an analysis of your competitors' challenges and opportunities.

Step 3. Build An MVP

Building an MVP (minimum viable product) is critical to startup development. It allows you to test the viability of your business idea before investing more time and money into it. When creating an MVP, it's vital to focus on the key features of your product.

Make sure that these features are easy to use and provide value to your target audience. Thus, when you understand how people will use the product, you can start working on implementing an even more advanced functionality.

So if to describe an MVP briefly, it is a version of your product that is just enough to allow you to collect feedback and learn what features people want/don't want there. After you get all this information, you can start building the full version of your digital creation.

Step 4. Create A Unique Selling Proposition

Now it’s time to create an outstanding offer for the market that will distinguish your company from its competition. Since startup building is somewhat risky if you don't have a unique selling proposition (USP). This is what sets your business apart from the rest. It can also help you attract new customers and investors.

To develop a strong USP, consider what makes your product unique, how you can improve existing solutions, and address an unmet need. Once you have a good idea of what makes your company stand out, get this message to the customers and potential partners.

We suggest you stay focused on the users and not on how much money you can make yourself. This approach will help you create a strong marketing campaign that will bring success to your startup and then can give large profits.

Step 5. Find Investors

Finding investors for your startup development can be daunting, but with the right strategy, it can become a relatively straightforward process. There is several resources available to help guide you in your search, including Internet forums and business directories.

It is also important to remember that not all investors take an interest in the same product aspects; some may be more interested in backing high-growth startups, while others are better suited for more conservative ventures. The key is to do your research and find the investors who are the best match for your company and vision.

To find investors for your startup, you can check the most popular platforms for this, such as AngelList, Life Science Angels, Tech Coast Angels, Golden Seeds LLC, and Hyde Park Angels.

But be realistic about your expectations. Many startups fail because they overpromise and underdeliver on their investment goals. Before approaching potential investors, you must know your business and its potential value. When you have identified the right investors, be prepared to pitch your idea convincingly and provide detailed financial projections.

Step 6. Hire The Right People For Startup Development

It would be perfect to gather a solid team when making a startup from scratch. The wrong people can cost you time and money, not to mention the negative publicity that can come with a poor reputation. Here are a few tips for finding the best candidates:

  • Check references. Always check references before hiring someone. Ask former employers, colleagues, or anyone else who may know them well enough if they think the candidate is qualified and fit for your job opening.
  • Research your industry. Analyze your target audience to get an idea of what they want and need. This will help you find candidates who share your passion for your industry and are excited about what you're trying to do.
  • Look for experience. When looking for candidates, be sure to look for experience in the same or similar fields as what you're planning on doing. This will help ensure they have the necessary skill set and understanding of your business.

Wetelo's expertise includes working on startups from scratch and following stages in many fields. So we have the necessary skills to help you reach different goals successfully. You can check out our case studies to get more details about the experience of the Wetelo team.

Step 7. Promote Your Startup

You should take a few key moves to make your startup famous. First and foremost, it would be best if you created a robust brand identity for your company and your tone of voice. Ensure your marketing materials, website, and social media profiles reflect the same image and message.

Secondly, you must develop a marketing plan targeting specific markets and audiences. Be relentless in promoting your startup and staying top of mind with potential customers. With these aspects in mind, it's easy to start creating a great marketing campaign!


Creating your product is a fascinating and challenging process. There are many crucial things to consider, but here are a few essential tips to help you get started:

  • Research phase. You need it to figure out the trends and what other startups in your field are doing. This will help you determine what market areas you should focus on and which technologies to use.
  • Be flexible. The road to startup success is often bumpy, so be prepared for changes and be willing to pivot your strategy as needed. Don't get stuck in one direction; keep an open mind and be ready to experiment until you find the right path forward.
  • Build a strong team. It is essential to success in any business venture, and startups are no different. Make sure you find talented individuals who share your vision and can work together as a team.

Wetelo offers high-quality services in startup development. Our specialists would be glad to help you build a great product. Feel free to contact us.

Since we’re both serious about your business, let’s make it official.

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